Master Brand
Our logo is a registered trademark and offers the most immediate representation of Hillbrush. It features throughout our brand portfolio following an approach known as monolithic architecture, meaning our Master Brand features in all Hillbrush logo variations. Our logos are available to download below in a variety of sizes and formats for your required application.
Usage
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Scale
Do not scale the logo(s) narrower than 53 millimetres or 200 pixels. Although there is no upper limit to scale, compositional balance should be carefully considered.
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Context
Solid, neutral backgrounds create optimal contrast. We recommend white or a pale grey with our navy logo for most situations or navy or dark grey with a white logo for reversed contrast. Our logo can be used on photographic backgrounds that have a multiply or translucent colour layer over the image (minimum 85% opacity), however we prefer solid backgrounds. Very noisy or high contrast photographic backgrounds are not to be used behind our logo. See above for acceptable usage.
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Clearance
Our logo must have space to breathe. The initial h of the logotype is used to determine a clearance zone. Do not breach the rule for minimum scale in an attempt to make a success of a composition.
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Positioning
Our logo(s) should be positioned top left in a leading role and bottom right when supporting or endorsing.
Incorrect Usage
Do not rotate, skew, warp or stretch the logo(s)
Do not embellish the logo(s) with graphic effects, such as shadows
Do not recolour or alter the opacity of our logo(s) for aesthetic purposes. Black or white alternatives are acceptable in some situations.
Do not recreate the custom logotype using a nearby typeface